- Ads Overview
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Intro to Feathr Ads
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Getting Started
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Programmatic Advertising, Explained
- Campaign Types
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Retargeting
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Facebook Retargeting
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Geofencing
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Historical Geofencing
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Email Mapping
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Facebook Email Mapping
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Lookalike
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Search Keyword Targeting
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Knowledge Check
- Campaign Planning
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Building Campaign Plans with Flights
- Campaign Reports
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Report Basics
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Knowledge Check
- Tips
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Targets and timing summary
- Wrap Up
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Alison's Use Case Briefcase
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Course Complete
Ads Course
Learn to unlock the power of targeted display ad campaigns using Feathr Ads.
The Feathr Academy Ads course covers topics related to programmatic ad campaign types, features, and best practices. It also discusses how to use Feathr's Ads module to plan, build, and launch successful programmatic campaigns.
Beginner digital marketers will come away from this course understanding the fundamentals of programmatic advertising and the variety of online audiences Feathr campaigns can reach. Advanced digital marketers will learn about optimizing their campaigns to stretch marketing budgets and boost ROI. There will be links to the Feathr help desk, as well as some tips and tricks from Feathr experts along the way.
This course combines written and video instructional content. Expect to spend 60-75 minutes taking this course. You can always stop and return later.