Monetization Course

Learn to grow revenue and deliver exceptional partner value using Feathr Monetization.

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About this course

The Feathr Academy Monetization course covers topics related to implementing sponsored retargeting as a source of revenue, including sales strategies, common objections, and more. It also discusses how to use Feathr's Monetization Module to fulfill on sponsored retargeting campaigns.

Beginner digital marketers will come away from this course learning about sponsored retargeting as a potential source of growth and revenue for their organization. Advanced digital marketers will learn how to optimize a sponsored retargeting offering for their unique digital audience and industry partners. There will be links to the Feathr help desk, as well as some tips and tricks from Feathr experts along the way.

This course combines written and video instructional content. Expect to spend 60-75 minutes taking this course. You can always stop and return later.

Syllabus

  • Monetization Overview
  • Introduction to Monetization
  • The Three Most Commonly Asked Monetization Questions
  • Sales Resources
  • Sales Strategy
  • Pricing
  • Media Kit
  • Knowledge Check
  • Common Objections (and how to overcome)
  • Partner Promotion Video
  • Monetization Campaigns
  • Launching a Campaign
  • Monetization Campaign Reporting
  • Knowledge Check
  • Tips
  • Getting More from Monetization
  • Video Summary
  • Wrap Up
  • Alison's Use Case Briefcase
  • Course Complete

About this course

The Feathr Academy Monetization course covers topics related to implementing sponsored retargeting as a source of revenue, including sales strategies, common objections, and more. It also discusses how to use Feathr's Monetization Module to fulfill on sponsored retargeting campaigns.

Beginner digital marketers will come away from this course learning about sponsored retargeting as a potential source of growth and revenue for their organization. Advanced digital marketers will learn how to optimize a sponsored retargeting offering for their unique digital audience and industry partners. There will be links to the Feathr help desk, as well as some tips and tricks from Feathr experts along the way.

This course combines written and video instructional content. Expect to spend 60-75 minutes taking this course. You can always stop and return later.

Syllabus

  • Monetization Overview
  • Introduction to Monetization
  • The Three Most Commonly Asked Monetization Questions
  • Sales Resources
  • Sales Strategy
  • Pricing
  • Media Kit
  • Knowledge Check
  • Common Objections (and how to overcome)
  • Partner Promotion Video
  • Monetization Campaigns
  • Launching a Campaign
  • Monetization Campaign Reporting
  • Knowledge Check
  • Tips
  • Getting More from Monetization
  • Video Summary
  • Wrap Up
  • Alison's Use Case Briefcase
  • Course Complete