Flights Course

Learn to streamline and multiply your digital marketing using Feathr Flights.

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About this course

The Feathr Academy Flights course covers topics related to digital campaign planning and visualization to favor repeatable strategies over one-off campaigns. It also discusses how to use Feathr's Flights tool to improve the strategizing process and rely on institutional expertise.

Beginner digital marketers will come away from this course understanding the importance of more comprehensive marketing strategies, as well as how multiple campaign types can be combined to improve reach and ROI. Advanced digital marketers will learn about multiple stages of goal/conversion tracking, as well as the skills to customize sophisticated marketing strategies using Flight Paths. There will be links to the Feathr help desk, as well as some tips and tricks from Feathr experts along the way.

 This course combines written and video instructional content. Expect to spend 40-50 minutes taking this course. You can always stop and return later.

Syllabus

  • Flights Overview
  • Campaign Planning Made Easy
  • Video Summary
  • Flight Paths
  • Building a Campaign Plan in Seconds Using Flights
  • Flights Overview
  • Knowledge Check
  • Flight Reports
  • Measuring Campaign Performance with Flights
  • Tips
  • Who Should Use Flights?
  • Knowledge Check
  • Wrap Up
  • Alison's Use Case Briefcase
  • Course Complete

About this course

The Feathr Academy Flights course covers topics related to digital campaign planning and visualization to favor repeatable strategies over one-off campaigns. It also discusses how to use Feathr's Flights tool to improve the strategizing process and rely on institutional expertise.

Beginner digital marketers will come away from this course understanding the importance of more comprehensive marketing strategies, as well as how multiple campaign types can be combined to improve reach and ROI. Advanced digital marketers will learn about multiple stages of goal/conversion tracking, as well as the skills to customize sophisticated marketing strategies using Flight Paths. There will be links to the Feathr help desk, as well as some tips and tricks from Feathr experts along the way.

 This course combines written and video instructional content. Expect to spend 40-50 minutes taking this course. You can always stop and return later.

Syllabus

  • Flights Overview
  • Campaign Planning Made Easy
  • Video Summary
  • Flight Paths
  • Building a Campaign Plan in Seconds Using Flights
  • Flights Overview
  • Knowledge Check
  • Flight Reports
  • Measuring Campaign Performance with Flights
  • Tips
  • Who Should Use Flights?
  • Knowledge Check
  • Wrap Up
  • Alison's Use Case Briefcase
  • Course Complete