- Data Overview
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What is the Feathr Super Pixel?
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Introduction to Data-Driven Marketing
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Data Tracking Implementation & Confirmation
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First vs. Third-Party Data
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Knowledge Check
- Segmentation
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Understanding Audience Segments
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Segmentation basics
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Inclusion vs. Exclusion
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Goal Segments
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Knowledge Check
- Data Services & Advanced Conversions
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About Data Services
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About Advanced Conversions
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Advanced Conversions Flowchart & Tips
- Data Importer
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Importing Email & Partner Data
- Wrap Up
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Alison's Use Case Briefcase
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Course Complete
Data Course
Learn to track, target, and convert your digital audience using Feathr's data tools.
The Feathr Academy Data course covers topics related to activating your website's visitor data, as well as other data sources, to launch targeted marketing campaigns. It contains information about the key concepts of data-driven marketing, integration of your website data with your Feathr account, and the data tools within Feathr.
Beginner digital marketers will come away from this course with a proficient understanding of the connection between website data and targeted marketing, as well as how to use Feathr to successfully navigate and prepare that data. Advanced digital marketers will gain a deeper understanding of third-party data and conversion tracking. There will be links to the Feathr help desk, as well as some tips and tricks from Feathr experts along the way.
This course combines written and video instructional content. Expect to spend 60-70 minutes taking this course. You can always stop and return later.