Conversations Course

Learn to easily engage and segment your web audience with Feathr Conversations.

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About this course

The Feathr Academy Conversations course covers topics related to designing and launching simple web visitor surveys. It contains information about utilizing surveys for marketing purposes, as well as how to use Feathr's Conversations tool for actionable survey results by combining Conversations data with Retargeting campaigns.

Beginner digital marketers will come away from this course understanding the utility of simple web visitor surveys and some ideas for followup marketing. Advanced digital marketers will learn how auto-generated segments based on survey answers can factor in to a comprehensive marketing strategy. There will be links to the Feathr help desk, as well as some tips and tricks from Feathr experts along the way.

This course combines written and video instructional content. Expect to spend 20-30 minutes taking this course. You can always stop and return later.

Syllabus

  • Conversations Overview
  • Get To Know Your Website Visitors with Conversations
  • Website Visitor Surveys
  • Conversations Video Summary
  • How to Launch a Conversation
  • Continue the Conversation
  • Knowledge Check
  • Tips
  • Best Practices
  • Knowledge Check
  • Wrap Up
  • Alison's Use Case Briefcase
  • Course Complete

About this course

The Feathr Academy Conversations course covers topics related to designing and launching simple web visitor surveys. It contains information about utilizing surveys for marketing purposes, as well as how to use Feathr's Conversations tool for actionable survey results by combining Conversations data with Retargeting campaigns.

Beginner digital marketers will come away from this course understanding the utility of simple web visitor surveys and some ideas for followup marketing. Advanced digital marketers will learn how auto-generated segments based on survey answers can factor in to a comprehensive marketing strategy. There will be links to the Feathr help desk, as well as some tips and tricks from Feathr experts along the way.

This course combines written and video instructional content. Expect to spend 20-30 minutes taking this course. You can always stop and return later.

Syllabus

  • Conversations Overview
  • Get To Know Your Website Visitors with Conversations
  • Website Visitor Surveys
  • Conversations Video Summary
  • How to Launch a Conversation
  • Continue the Conversation
  • Knowledge Check
  • Tips
  • Best Practices
  • Knowledge Check
  • Wrap Up
  • Alison's Use Case Briefcase
  • Course Complete